A Var start-up launched its activity in 2015 with the aim of treating motion sickness. A real natural alternative to medicinal solutions.
Boarding Ring is a family affair. This young French company, based in Ollioules near Toulon in the Var, is one of the representatives of the South Region at CES 2021. She offers us glasses, the Boarding Glasses, which once on our nose and our ears, can help us eliminate this motion sickness that eats away at us. A disorder that chronically annoys some 3 million French people.
Glasses that resynchronize the sight and the inner ear
The principle of Boarding Glasses is to be equipped not with two but with four rings, inside which a blue colored liquid is responsible for simulating an artificial horizon. The liquid moves in the frontal left-right direction, but also sagittal, front-rear. All of this resynchronizes the sight and the inner ear in 95% of cases (according to an OpinionWay survey), all in less than 10 minutes.
It is advisable to wear glasses as soon as the first signs of motion sickness appear. After the approximate delay of 10 minutes (it can be a little more, or a little less), you can take off the glasses and finally calmly enjoy the trip and go about your activities. The solution can be quite profitable in the family setting. Because if a single pair costs 90 euros, it is quite possible to be satisfied with a single model, since it is not necessary to wear them continuously.
You may be wondering if they are useful in all modes of transportation? The answer is yes.” Whether you use the car, train, bus, boat, plane or helicopter more, the Boarding Glasses are quite versatile.
It should be noted, moreover, that they are not suitable for children under 10 years old for several reasons. First, there would be an obvious comfort problem, since the glasses are one size. Then, we know that the peripheral vision of children does not reach maturity before 9-10 years. On the other hand, it is possible to wear your Boarding Glasses oversight frames. In addition to the website of the company internet, it is possible to buy the glasses in fifteen physical stores today.
Buzz, reward, Boarding Ring already knows
Boarding Ring is a real family adventure. The brothers Antoine (CEO) and Renaud Jeannin (CTO) co-founded and run the company, while the father, Hubert, has carried out extensive research work on sensory perceptions. Today there are more than 40,000 users worldwide.
Resolving the sensory conflict between the eye and the inner ear and thus putting an end to motion sickness without taking medication is very appealing. And this was already the case in the past.
In July 2018, Boarding Glasses caused a nice buzz by marketing, in partnership with the car manufacturer Citroën, the Seetroën. At the time, the operation had generated more than 20 million views and rushed 10,000 orders in just a few days.
The company, which hopes to continue to make itself known thanks to the digital CES, had also shone at the Consumer Electronics Show with its Seenetic VR device by winning an Innovation Award in 2019, succeeding in overcoming the evil of virtual reality, which this time touches nearly 1 user in 2.