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On March 22, Pure Storage , along with Bred Banque Populaire and Accenture, will participate in the webinar “ Planning well and optimizing your data space while balancing your budget”. This American company based in Silicon Valley has more than 10 years of experience in the field of publishing and building modern data storage infrastructures. Technical Director of the French branch of Pure Storage, Gabriel Ferreira unveils some points that will be developed in the webinar.
The current pandemic has prompted many companies to reinvent the way they operate. After adapting urgently in 2020, this year they will have to reflect strategically and make decisions that will have a lasting impact. What are the technological trends that you observe?
The COVID-19 pandemic has indeed pushed companies to react on the spot, in particular to quickly develop the conditions necessary for teleworking. It was necessary to develop the information system in all areas.
There is also an awareness around the issue of security. This is an approach that echoes the proliferation of cyber attacks that are affecting more and more companies. Our customers notably take many more systems for immutable backups, which allows them to easily recover a copy in case of encryption of their data by a cryptolocker, for example. Until then, companies did not have an optimized data recovery system in this kind of situation, and this is increasingly the case today.
Finally, in these times of uncertainty, where we receive a lot of contradictory messages, companies also tend to review their purchasing strategies. Instead of investing in new solutions in CAPEX mode as they have done for decades, they tend more and more to adhere to a flexible strategy where they pay according to their consumption in the form of a service, at the fairest. This is a proposition that was democratized by the public cloud almost a decade ago, but, in the current context, it makes perfect sense for companies who prefer to adjust their investments according to their needs, rather than investing in infrastructure that they are not sure will be useful in a few years.
Finally, containers and Kubernetes have, in a remarkably short period of time, become a cornerstone of modern application delivery, and their adoption by large enterprises is now massive and rapid.
What are the risks for a company today of thinking about data storage without thinking about the associated issues?
Among the risks that a company can overlook is that of worrying only about cyber threats, those that come from the Web, and therefore from outside. It is obviously essential that the data stored on the servers is encrypted to prevent it from falling into the wrong hands. But it is also very important to have a separate backup, to which the company itself does not have direct access. Why ? Quite simply because we still too often see malicious actions carried out within the company itself. In many cases of data theft and intrusions, an accomplice was "inside". In fact, companies must absolutely guard against this.
When you think of Pure Storage, you think of data storage, but your value proposition is much broader. What other solutions do you offer to support your customers in their digital transformation?
Pure Storage is one of the pioneers of all-flash storage for businesses. Very early in our history, we developed systems that reduce space consumption through inline compression and duplication techniques without impacting performance, and we have maintained a technological lead in this area. This type of innovation has an obvious economic interest: the less you consume, and therefore the less you buy. In addition, flash makes it possible to design more compact systems, which consume less, which is also synonymous with savings.
We are also committed against planned obsolescence. We work to end the cycle of renewal of equipment every four or five years, mainly for ecological reasons, because the components are very expensive to produce in natural resources, which are not infinite.
All our equipment is designed in such a way that it can evolve without time limit, according to the needs of each client. Our eco-design approach allows the system to evolve by replacing less material, and this material is recycled so that the approach is as ecological as possible.
We imagine that this “Green IT” approach responds, at least in part, to the problem addressed by the webinar, namely the balance between the optimization of storage space and the associated budget …
Obviously, we are faced here with a virtuous circle which associates the ecological dimension with the economic dimension. Our customers realize significant savings over time, not only in hardware used longer, but also in time saved by not having to reinstall hardware and software … these are less migration projects, less risk, less work with a level of service that remains optimal.
But that does not take away from the difficulty of the process. Many companies are caught in a certain inertia, because the major manufacturers in the market are struggling to innovate: switching from mechanical hard drives to flash media, in particular, is a cumbersome process that can take a lot of time. However, now is the right time to get started, because we are at a tipping point: currently, the price of mechanical storage is very similar to that of flash storage. It is more reliable, consumes less energy, and is financially accessible.
We can therefore see that beyond questions of efficiency, agility, maintenance of productivity and data availability, the Green IT aspect is very important and enters into the implementation of a strategy CSR. Is the awareness of companies real?
Yes, in France more than elsewhere, companies take Green IT very seriously. To give you a figure, more than 80% of the calls for tenders that we receive impose obligations in terms of social and societal responsibility. The awareness is obvious within companies, even if it is obvious that the question of cost remains predominant: equipment that consumes too much energy is, not surprisingly, automatically discarded in favor of more energy-efficient equipment. The objective is to save money and if the approach is Green by the way, so much the better.
Pure Storage customers are also winners on both counts. Throwing less is linked to producing less, so there is less waste, and because you buy less, you spend less. It is a virtuous approach, and one of the first factors of adhesion to our offers.
The webinar "Planning and optimizing your data space while balancing your budget" will develop these different themes of security, obsolescence management and energy efficiency, among others. Who is he talking to ?
It is aimed at the IT departments of private companies and public organizations as well as at service integration companies and purchasing departments that manage the company's CSR. In general, anyone whose work is related to data management and data storage can find interesting leads and solutions within this webinar. We will have the privilege of having the customer experience feedback from Mr. Alexandre Perraud, CTO of Bred Banque Populaire and the opinion of an expert, Mr. Marc Bousquet, Cloud Executive Director of Accenture.
To register for the Webinar => https://cutt.ly/Jk722zW
This content was produced in partnership with PURE STORAGE. The editorial staff of BFM BUSINESS did not participate in the production of this content.