© DEFAULT_CREDIT Gartner smartphones 2020 From Samsung to OPPO, the five leaders in the smartphone market followed very different paths in 2020, according to data from Gartner.
Huawei in the second quarter, Samsung in the third, Apple in the fourth. In 2020, these manufacturers will all have experienced, to varying degrees, a "thinning" in a global smartphone market at half mast. At least according to Gartner data.
Samsung can claim the record from the higher market over a quarter (22%, 3 rd). Over the year as a whole, it remained the leader, benefiting to a certain extent from its factories located outside China. But its delivery volumes fell 14.6% to 253 million units. A decline greater than that of the overall market (-12.5%, to around 1.347 billion smartphones). The decline is particularly felt in Q2: -27.1% of sales, a level not seen in Gartner statistics.
At the same time, Apple has gained momentum. After more resilient than the market in the 1st quarter, the US group stabilized its sales. IPhone generation 12 allowed him to reach almost 80 million units shipped in Q4. So much so that he edged ahead Samsung, regaining the chair for the first time in four years.
Still three Chinese companies in the top 5
Dolphin Samsung in 2019, Huawei has slipped to third place in 2020. After experiencing in Q1, an unprecedented contraction in Gartner estimates, the Chinese group had seemed back on track in the 2nd. In particular thanks to its national market (it had captured more than 40% over the period from April to June). The momentum did not then reproduced: -21.3% of sales in Q3 and -24.1% in the 4 th.
The indicators are more favorable for his compatriot Xiaomi . Stable in the 1 st quarter, then in the red in the 2 nd , its sales then took off. Over the year, they reached 145.8 million units (+ 15.7%), or 10.8% of the market. The Redmi series, positioned at the entry level, seems to have been the engine of this growth, at least at the beginning of the year.
As in 2019, another Chinese company completes the top 5. And it is still OPPO . Its performance more or less followed that of the market. From quarter to quarter, its share remained between 8 and 9%.
Market concentration continued in 2020. The five leaders captured 66.1% of sales, compared to 63.3% in 2019.
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