On the occasion of its Stream On virtual event, Spotify announced that it wanted to tackle the music market without losing quality. After Qobuz, Tidal or Amazon, the Swedish streaming service will launch a Hi-Fi offer.
Soon, Spotify will launch an audio offering without loss of quality. Without giving a price or release date, the streaming giant announces on its site that it has decided to respond to this ultra-recurring demand from its users. Spotify HiFi, a new high-end offer reserved for a few countries, should allow the company to attract a new target.
A way to go upmarket
It's no secret Spotify isn't making enough money. The company regularly tests new, slightly more expensive formulas in order to make its service profitable, but knows that all this could rush its users.
With HiFi, it should be able to offer a more expensive subscription and therefore increase its margins. The Swede should also recover some customers from the competition such as Qobuz Studio, Tidal HiFi or Amazon Music HD. Apple, its main rival, has never offered CD quality tracks on its platforms (iTunes and Apple Music). Ultimately, we do not see how he could resist it.
Generally speaking, Hi-Fi says 16-bit or 24-bit compression. Spotify contenting itself for the moment with an evasive announcement, we do not yet know the characteristics of its new service. Today, Spotify rises to a maximum of 320 kbit / s.
